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When you’re accepted into our affiliate program as an affiliate (a.k.a. partner, brand ambassador), we at Ella’s Wool need to figure out which sales and customers you have referred to us, as opposed to customers that hear about us from other partners or other places.
Basically, we have two ways of doing that: your unique discount code or your unique link. When a customer uses either of those, we will know you sent them, and will send you a commission.
You should be able to find both your discount code and your unique link on your partnership dashboard (requires login). If you have trouble finding them, don’t hesitate to reach out to us, and we will help.
How and when do I get paid?
How and when do I get paid?
About once per month, we pay out earned affiliate commissions via Paypal, so make sure to have an Paypal-associated email address registered with us. You can update your PayPal address in your profile on Affiliatly.
Note that there is a delay from when the customer makes the purchase, and the commission is earned, until we can pay out. That's because there is a window of time when the customer might still cancel the order or return the products they bought.
Discount codes
Discount codes
A discount code is the easiest way for us to know where a customer has heard of Ella’s Wool. When you become an affiliate, you get a discount code that is uniquely associated with you.
You may even have multiple discount codes in your dashboard, for example if we have collaborated on a particular campaign, or you have a special discount for certain products.
Whenever anyone uses one of your code at Ella’s Wool, we will know that they were referred by you, and you will get a commission on the sale.
Every so often, however, there's a reason why it may not be practical to share a discount code. In those cases, it might be good to use a tracked link instead.
Unique link
Unique link
As an affiliate of Ella’s Wool, you will get a unique link that you can use to send traffic our way. It looks something like this:
https://ellaswool.com?ref=unique-tail
… except the red part, unique-tail, will be something else, unique to you.
You can put your unique tail (preceded by ?ref=) on any ellaswool.com URL, and we will know that anyone who comes to Ella’s Wool through that particular URL is sent by you. For example:
https://ellaswool.com/products/green-merino-base-layer-set?ref=unique-tail
So, the blue part is the address of a particular product on the store, whereas the red part is the part that tells us that you have referred the people who visit that address.
It should be quite easy, but if you want help creating these links use our affiliate link generator.
More about links – A bit technical
More about links – A bit technical
Nine times out of ten, it's no more complicated than above. However, you may come across situations where you can't just append your ?ref like that, because of a slightly technical caveat:
Those “tails” on URLs (technically called query strings) are used for lots of stuff, so you may occasionally come across URLs that already have such a tail. It will already contain a question mark, like this:
https://ellaswool.com/products/green-merino-base-layer-set?variant=20957179973
In the URL above, the blue is the URL for the product, and the green tail references a particular size (4-6Y, though you can't tell from the number).
Now, you can still append your referral tail, but because the internet is sometimes stupid, it won't understand if you do that using another question mark. All question marks after the first one will have to be replaced with ampersands (&).
That would look like this:
https://ellaswool.com/products/green-merino-base-layer-set?variant=20957179973&ref=unique-tail
Here, the blue is still the URL for the product, and the green still references the size, and the red part says you referred the customer. But notice that we use &ref instead of ?ref.
If this feels unnecessarily complicated, use our affiliate link generator. That should figure it out for you.
Think about it like this: A question mark marks the start of the tail (query string), and ampersands allow you to add more parts to the tail. There’s practically no limit to how many ampersands can be used in a URL, so don’t worry if there are already a few.
Finally: If the URL already contains a ref=, that probably means another affiliate has created that URL. Just replace their unique tail with your own before sharing it.
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